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Privacy Policy

How Cash Me Up collects, uses and protects your personal information — your rights under UK GDPR explained clearly.

Last updated: April 2026

Who We Are

Cash Me Up operates the website cash-me-up.co.uk and introduces consumers who may have been mis-sold PCP or HP car finance to Reclaim Advisory Group (Affiliate Marketer of Mis-sold Expert), a trading style of M. R. Consumer Services Limited.

Reclaim Advisory Group (Affiliate Marketer of Mis-sold Expert), a trading style of M. R. Consumer Services Limited is authorised and regulated by the Financial Conduct Authority for claims management activities (FCA FRN: 838452). Company No: 07102609.

For the purposes of UK data protection law, Cash Me Up is the data controller in respect of any personal data you provide through this website. For questions about this Privacy Policy, please contact us at info@cash-me-up.co.uk.

What Personal Data We Collect

When you use our eligibility checking service, we may collect the following categories of personal data:

Data you provide to us

Data collected automatically

We do not collect any special categories of personal data (such as health information, racial or ethnic origin, religious beliefs, or criminal conviction data) through this website.

How We Use Your Personal Data

Primary purpose — referral to our claims partner

The primary purpose for which we collect your personal data is to assess your potential eligibility for a PCP or HP car finance mis-selling claim and introduce your enquiry to the FCA-authorised provider.

Additional purposes

We will not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

Legal Basis for Processing

We rely on the following legal bases under UK GDPR to process your personal data:

Consent (Article 6(1)(a))

Where you have read and agreed to the terms presented on our website before submitting your details, we process your data on the basis of your consent. You may withdraw your consent at any time by contacting us at info@cash-me-up.co.uk. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Legitimate interests (Article 6(1)(f))

We also rely on our legitimate interests in operating a lawful referral business and in improving our website and services, provided those interests are not overridden by your rights and freedoms. We carry out balancing tests to ensure our legitimate interests do not unduly interfere with your privacy.

Compliance with a legal obligation (Article 6(1)(c))

In certain circumstances, we may be required to process your data to comply with applicable law — for example, where required by a regulatory body or court order.

Who We Share Your Data With

Your personal data will be shared with the following parties:

Reclaim Advisory Group / Mis-sold Expert

Your personal data may be shared with Reclaim Advisory Group (Affiliate Marketer of Mis-sold Expert), a trading style of M. R. Consumer Services Limited for the purpose of assessing and pursuing your PCP or HP finance mis-selling claim. The provider may act as an independent data controller in respect of your claim data.

Service providers

We use a small number of trusted third-party service providers who process data on our behalf, including:

All third-party processors are bound by data processing agreements and are required to process your data only as instructed by us, in accordance with UK GDPR.

Legal disclosure

We may disclose your personal data to law enforcement agencies, courts, regulatory bodies (including the FCA and ICO), or other third parties where required or permitted by law.

We do not sell your personal data to third parties, nor do we share it with any party other than as described in this Privacy Policy.

International Transfers

We aim to keep all personal data within the United Kingdom. Where any of our service providers are located outside the UK, we ensure that appropriate safeguards are in place — such as UK adequacy decisions or standard contractual clauses — before transferring your data, in accordance with UK GDPR Chapter V.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, and in accordance with our legal obligations.

In the context of financial claims, we retain personal data for a period of 6 years from the date of collection, in line with the standard limitation period for financial claims under the Limitation Act 1980 and relevant FCA guidance. This period enables us to respond to any complaints, regulatory enquiries, or legal proceedings that may arise.

Automated website analytics data (such as aggregated visitor statistics) may be retained for shorter periods in accordance with the relevant provider's settings. Cookie data is retained in line with our Cookie Policy.

Where you have asked us to delete your data before the end of the standard retention period, we will do so where we are not required by law to retain it.

Your Rights Under UK GDPR

You have the following rights in respect of your personal data. To exercise any of them, please contact us at info@cash-me-up.co.uk. We will respond to all verified requests within one month.

Right of access

You have the right to request a copy of the personal data we hold about you (a "Subject Access Request"). There is no fee for making such a request.

Right to rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it without undue delay.

Right to erasure ("right to be forgotten")

You may request that we delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw your consent. This right is subject to our legal obligations to retain certain data.

Right to restriction of processing

You have the right to ask us to restrict the processing of your data — for example, while a complaint or accuracy dispute is being resolved.

Right to data portability

Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format, and to request that it be transmitted to another data controller where technically feasible.

Right to object

You have the right to object to processing based on our legitimate interests. We will stop processing your data unless we can demonstrate compelling legitimate grounds that override your rights, or where the processing is necessary for legal claims. You may also object at any time to processing for direct marketing purposes.

Rights related to automated decision-making

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effects concerning you. We do not currently engage in such processing.

How to Lodge a Complaint

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's data protection supervisory authority:

Information Commissioner's Office (ICO)

We would, however, appreciate the chance to address your concerns before you contact the ICO. Please reach out to us first at info@cash-me-up.co.uk.

Cookies

Our website uses cookies — small text files stored on your device — to enable essential functionality, analyse website traffic, and support the delivery of our service. For full details of the cookies we use, what they do, and how to control them, please read our Cookie Policy.

Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We limit access to your personal data to those employees, contractors, and third-party processors who need it to perform their functions, and all such parties are subject to confidentiality obligations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The "Last updated" date at the top of this page will always reflect when the most recent changes were made. We encourage you to review this policy periodically.

If we make material changes that affect how we use your personal data, we will take reasonable steps to notify you — for example, by displaying a prominent notice on our website.

Contact Us

For any questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please contact us:

We aim to respond to all privacy-related enquiries within 5 business days.

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Important information — required disclosure

Reclaim Advisory Group (Affiliate Marketer of Mis-sold Expert) a trading style of M. R. Consumer Services Limited, are a Claims Management Company authorised and regulated by the Financial Conduct Authority (FRN: 838452). A company registered in England & Wales, Company No: 07102609. We may handle your claim directly or refer it to our panel of solicitors. If referred, we may receive a commission, this does not affect the amount you receive.

You can claim without using a CMC, to your finance provider and then to FOS, for free.

*Free check refers to the soft-credit check to identify your vehicle finance agreements.

**The FCA currently estimates that most individuals will potentially receive an average of £829 in compensation per agreement. We find on average 2 car finance agreements per client, giving a potential claim value of £1658. See: fca.org.uk/news/statements/fca-confirms-motor-finance-redress-scheme

***If you cancel outside the cooling off period cancellation charges may apply at a rate of £80+VAT, per hour. We charge a fee between 18-36% (including VAT) for a successful claim.